What’s Actually on the Tray? (And Why It Matters More Than a Slogan)
- malloryhersh
- Oct 16
- 4 min read
At my school, the lunch line moves fast... way too fast. You get twenty-something minutes to wolf down food, say hi to a friend, and not drop mashed potatoes on your laptop. Still, I always peek at what the younger grades are eating. Some days it’s the usual beige display; other days you catch something bright and surprising: a purple slaw, sliced apples that aren’t browning, milk from a local dairy in a real dispenser instead of leaky cartons. Those tiny changes feel like a whole different system trying to break through.
That’s why a recent New Yorker piece about school meals knocked the wind out of me. It explained how federal money that helped schools, food banks, and child-care centers buy fresh food from local farms got cut this spring after farmers had already bought seeds, fertilizer, and planned their harvests. One Massachusetts farm that sold thousands of pounds of cucumbers to schools last year suddenly couldn’t move twenty-pound boxes.
When the numbers didn’t pencil out, the farmer stopped picking. Some crops were gleaned for food banks. The rest got tilled back into the soil.
Here’s what drives me nuts: we’ve got leaders promising “Make Our Children Healthy Again” while kneecapping the programs that actually helped get real food onto lunch trays. Talk tough about “poisoning our kids” with ultra-processed stuff, then slash the funding that connected schools to actual farmers? That’s not reform, it’s whiplash.
And let’s be honest about how school kitchens work. A lot of cafeterias are doing heroic things with not-enough-everything: not enough staff, not enough equipment (some don’t even have cutting boards or dishwashers big enough for sheet pans), and about two dollars per lunch left for the food itself after you pay for trays, napkins, and salaries. In that reality, scratch cooking becomes a math problem, not a menu choice. You can see how the big food distributors win that game: one truck, one invoice, shelf-stable everything. It’s efficient. It’s also how you end up serving kids a “yogurt” that hits the sugar limit by swapping in artificial sweeteners while the local maple syrup gets cut out.
But the article also made space for the bright spots—the schools that turned small changes into real wins. Pre-sliced apples so kids with braces actually eat them. Bulk milk dispensers (cold! good!) that cut down on waste and boosted how much kids drank. Salad bars where students build their own plates. A summer garden where one kid, assigned to wash turnips, ended up nibbling them like tiny pearls. These moments sound small, but they’re how taste forms. Research says you need like 10–12 exposures to a new food before liking it. School lunch is one of the only places where those exposures are possible for everyone, not just the kids with time and money at home.
And we know time is the cheapest, most underrated fix. Give students thirty minutes instead of twenty, and they eat more of everything, especially fruit. It’s not glamorous, and no one cuts a ribbon for “longer lunch,” but it works. (Try tasting anything new while you’re sprinting to 5th period.)
On the farm side, it’s not complicated either. When farm-to-school programs are funded and predictable, small and mid-sized farms plant on purpose for schools. They hire. They buy another cooler. They commit. When the money vanishes mid-season, farmers choke down the loss and, next year, don’t plant for schools at all. Trust isn’t a policy memo; it’s a relationship. You can’t cancel a grant in March and expect a farmer to gamble in April.
Here’s where I land, as a student who runs snack drives and helps stock a community fridge and also spends way too much time talking to pantry directors: school meals are public health, not a side quest. They’re also a local economy. If you really want less ultra-processed food on trays, then stop pretending slogans can do what steady funding and basic equipment do.
What would it look like to actually “make children healthy again” without the slogan mask?
Lock in multi-year farm-to-school purchasing. No more one-year pilot programs that evaporate. If a district knows it can buy 500 pounds of cabbage every September for three years, a farmer will plant that cabbage and a food-hub truck will show up on time.
Buy kitchens, not just food. Walk-in coolers. Real dishwashers. Convection ovens. Food processors. You can’t roast local squash at scale with a single home oven and a prayer.
Protect lunch time. Set a floor of 30 minutes to eat. It costs nothing and probably improves attention in the afternoon. (Teachers will tell you that last part.)
Measure what matters. Track how much local food is served and how much gets eaten, not just whether a menu box is checked. If the purple slaw is coming back untouched, switch the dressing, not the idea.
Let schools choose better within the rules. If a made-from-scratch, low-fat mac and cheese using pureed cottage cheese checks the nutrition boxes and kids actually eat it—green-light it. Stop creating loopholes where it’s easier to serve neon-colored “compliant” snacks than real food.
Give students agency. Salad bars, taste tests, “Chef for a Day,” student menu councils. Kids eat what they help pick. Also: slice the apples.
Tell the truth about costs. Local isn’t “free because it’s seasonal.” It’s affordable when you’ve planned, paid for storage, and staffed kitchens. Budget for the whole chain, not just the tomato.
If you’re reading this and thinking, “Cool rant, but now what do I do from here?”....here’s the quick list:
Email your school board and ask how much of the district’s food budget is local. (If they don’t know, that’s the first fix.)
Adopt a farm. One item, one season. “We’re buying all our carrots from X Farm in October.” Start there.
Fund a tool, not a treat. Donate for a commercial slicer or a cooler. That changes the menu every day for years.
Volunteer to run a taste test. Cabbage three ways. Vote. Keep the winner.
Protect lunch time in your school’s schedule talks. It’s health policy hiding in a bell schedule.
We don’t need another “healthy kids” brand. We need lunch that tastes good, is cooked by people with the right tools, and pays farmers fairly. The purple slaw that a second-grader tries today is not a culture war.... it’s a tiny, hopeful vote for how food should work in public. If we can keep that on the tray, everything else gets easier.





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